SUKOON FIT

Sukoon Fit — Privacy Policy

Last updated: May 2026

Who Operates Sukoon Fit

Sukoon Fit (sukoonfit.com) is a clothing and apparel brand operated by Market Catalyst Enterprises, a sole proprietorship registered with the Federal Board of Revenue of Pakistan (FBR Registration No. 3520145796137), owned by Hassan Muhammad Younas. In this policy, "we", "us" and "Sukoon Fit" all refer to that entity.

This policy explains, in plain English, what personal data we collect when you visit sukoonfit.com or place an order, why we collect it, how we use it, who we share it with, and the rights you have over it. By using the site or placing an order, you confirm you have read and understood this policy.

What We Collect

We only collect the personal data we need to take your order, deliver it, communicate with you, and run the site safely. Specifically:

  • Identity and contact details — your name, email address, phone number and shipping address. You provide these directly at checkout.
  • Order details — the products you bought, sizes and colours, prices, dates, and order status. We keep an order history so we can support returns, exchanges and queries.
  • Payment method type — today, all orders are placed on a Cash on Delivery basis, so we do not collect any card or banking data at checkout. We are currently in the process of onboarding SafePay as our online payment processor. Once SafePay goes live, card and wallet details will be entered on SafePay's own secure page and handled entirely by SafePay; we will never collect, see or store full card numbers. We will retain only the payment method type, the last four digits of a card (where SafePay shares them with us), and SafePay's transaction reference, so we can reconcile payments and process refunds.
  • Communication logs — if you contact us by email, WhatsApp, SMS or our on-site contact form, we keep a record of what was said so we can pick up where we left off and resolve issues fairly.
  • Device and usage data — your IP address, device type, browser, screen size and the pages you viewed on our site. This is collected automatically through cookies and similar technologies for analytics, security and fraud prevention.

Why We Collect It (Legal Basis)

Different pieces of data sit on different legal grounds. To be specific:

  • Performance of a contract — your name, address, phone number, email and order details are needed to fulfil the sale agreement when you place an order. Without them we cannot deliver your purchase.
  • Consent — we use non-essential analytics cookies and marketing communications only with your consent. You can withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.
  • Legitimate interest — we use device, IP and usage data to keep the site secure, prevent fraudulent orders, and understand how customers use the site so we can improve it. We have weighed this interest against your privacy and only retain what is needed.
  • Legal obligation — we keep records of sales for the period required by Pakistani tax law (Federal Board of Revenue requirements) and consumer protection law.

We Do Not Sell Your Data

We do not sell, rent or trade your personal data to anyone. We only share it with the service providers we need to in order to run the business — listed below — and we only share the minimum required for them to do their job.

Third Parties We Share Data With

The third-party services we currently use are:

  • SafePay (being onboarded — not yet live) — our upcoming online payment processor. Once SafePay is enabled, customers who choose to pay online will provide their name, email, phone, billing address and card or wallet details directly on SafePay's secure page. SafePay's own privacy practices will govern that data and are available at getsafepay.com/privacy. We will update this policy once SafePay is live at our checkout.
  • TCS — courier and logistics partner. We share your name, shipping address and phone number so they can deliver your order and contact you about delivery. Their privacy practices are governed by their own policy.
  • Supabase — our cloud database and hosting backend, used to store order records securely. Supabase processes data on our behalf under a data-processing relationship.
  • Google Analytics 4 — by Google. Used for anonymised website analytics (page views, traffic sources, device type). Subject to Google's privacy policy at policies.google.com/privacy.
  • Meta Pixel — by Meta Platforms. Used to measure the performance of our advertising on Facebook and Instagram. Subject to Meta's privacy policy at facebook.com/privacy/policy.
  • FullStory — session analytics that records anonymised on-site behaviour to help us debug and improve the experience. Subject to FullStory's privacy policy at fullstory.com/legal/privacy-policy.
  • Vercel — our hosting and infrastructure provider.

We may also disclose data where required by law — for example, to comply with a lawful order from a Pakistani court or regulator, or in response to a verifiable legal request under the Prevention of Electronic Crimes Act 2016 (PECA).

SMS and WhatsApp Communication

Where you have given us your phone number at checkout, we may send you order confirmations, shipping updates and delivery coordination messages via SMS or WhatsApp. These are transactional messages tied to your order — they are not marketing. We will not send you promotional SMS or WhatsApp messages without your express opt-in.

Customer Photos and Reviews

We do not use customer photos, names or identifying details in marketing material — on social media, our website, or anywhere else — unless we have your written consent first. If you send us photos of you wearing our products, those photos remain yours and we will ask before featuring them anywhere public.

Cookies

A cookie is a small text file your browser stores when you visit a website. We use two kinds:

  • Essential cookies — needed for the site to function. They keep your cart contents, remember selected sizes, and let checkout work. These cannot be disabled because the site would not work without them.
  • Non-essential cookies — analytics and advertising cookies set by Google Analytics, Meta Pixel and FullStory. You can decline these in your browser settings or block them via ad-blockers and tracker-blockers. Declining them does not affect your ability to shop.

How Long We Keep Your Data

We keep different categories of data for different periods, balancing your privacy against our legal and operational needs:

  • Order records — kept for a minimum of six years to comply with Pakistani tax and consumer protection record-keeping rules.
  • Customer support communications — kept for up to two years after the last interaction so we can reference past issues if you contact us again.
  • Analytics and usage data — anonymised and retained for up to 26 months in Google Analytics; FullStory session data is retained for the period set by our FullStory plan.
  • Marketing subscriptions — kept until you unsubscribe or ask us to remove your details.

When the retention period ends, we either delete the data or anonymise it so it can no longer be linked back to you.

Your Rights

You have the following rights over your personal data, exercisable at any time by writing to us at support@sukoonfit.com:

  • Access — ask us for a copy of the personal data we hold about you.
  • Correction — ask us to correct anything that is wrong or out of date.
  • Deletion — ask us to delete your data, subject to retention rules we must comply with by law (for example, completed sales we must keep for tax records).
  • Withdraw consent — withdraw any consent you previously gave, for example for marketing emails or non-essential cookies, without affecting the lawfulness of earlier processing.
  • Object — object to processing that we base on legitimate interest, where you feel your rights outweigh that interest.
  • Complain — under Pakistani law, including the Punjab Consumer Protection Act 2005 and PECA 2016, you may raise complaints with the relevant regulatory authority if you feel your data has been mishandled.

We will respond to a verified rights request within 30 days. We may ask you to confirm your identity first so we don't disclose your data to someone else.

Children

Sukoon Fit is not directed to children under 13. We do not knowingly collect personal data from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at support@sukoonfit.com and we will delete it.

Security

We use industry-standard technical and organisational measures to keep your data safe, including HTTPS encryption across the whole site, access controls on our admin systems, and encrypted data storage with our hosting and database providers. No system is perfectly secure, but we work to keep yours protected, and we will notify you and the relevant authorities if a serious breach affects your data.

Changes to This Policy

We may update this policy from time to time — for example, when we add a new service provider, launch online payments, or to reflect a change in law. When we do, we will update the "Last updated" date at the top of this page. For material changes (significant changes to how we process your data) we will notify you by email or a prominent notice on the site.

Governing Law

This policy is governed by the laws of the Islamic Republic of Pakistan. Any dispute arising out of it is subject to the exclusive jurisdiction of the courts of competent jurisdiction in Lahore, Pakistan.

Contact Us

For any privacy question, request, or complaint, please reach out:

  • Operator: Market Catalyst Enterprises (Pakistan)
  • Owner: Hassan Muhammad Younas
  • Customer support: support@sukoonfit.com
  • Operator email: info@sukoonfit.com

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