SUKOON FIT

Sukoon Fit — Privacy Policy

Last updated: 29 July 2026

Who operates Sukoon Fit

sukoonfit.com is a clothing brand operated by Market Catalyst Enterprises, a sole proprietorship registered in Lahore, Pakistan. In this policy "we", "us" and "Sukoon Fit" refer to that business. We sell to customers in the United States.

This policy explains, in plain English, what we collect, why, who else sees it, and what you can do about it.

What we collect

  • Contact and delivery details — your name, email address, phone number and shipping address. You give these to us at checkout.
  • Order details — what you bought, size and color, price, date and order status, so we can fulfil it and handle any return.
  • Payment method details — we are not able to take payment online right now. Joining the waitlist collects only your email address; no card details are requested or stored.
  • Messages — if you email us or use the contact form, we keep the thread so we can pick up where we left off.
  • Device and usage data — IP address, device type, browser, screen size and pages viewed. Collected only if you accept analytics and advertising cookies (see below).

Why we collect it

  • To fulfil your order — name, address, phone, email and order details. Without them we cannot deliver anything.
  • With your consent — marketing email, and all analytics and advertising tracking. You can withdraw consent at any time, as easily as you gave it.
  • To run the business safely — preventing fraudulent orders, and keeping records of sales for tax and accounting purposes.

How tracking is switched on

Nothing loads the moment you arrive. There are two tiers:

  • Advertising and measurement — Meta Pixel and Google Ads begin once you have engaged with the site: roughly ten seconds in, or as soon as you click or type anything.
  • Session recording — only ever if you click Accept on the banner. Simply using the site is not enough.

Until the relevant condition is met those scripts are never requested — not loaded and hidden, genuinely not fetched, so nothing is recorded. Click Decline and everything stops permanently; after that, nothing you do can switch it back on. You can reset your choice by clearing this site's data in your browser, which brings the banner back.

Session recording — please read this one

If you click Accept, FullStory records your session on our site: the pages you visit, where you click and scroll, and how you move through checkout. It is a recording of your behavior on the site, not of you, and sensitive form fields including payment details are masked and never captured.

We use it to find where the site confuses people. If you would rather not be recorded, just don't click Accept — nothing will be captured.

Who else sees your data

  • Our courier — receives your name, shipping address and phone number so your order can be delivered and you can be contacted about the delivery.
  • Supabase — our database provider, where order records are stored securely. They process data on our behalf.
  • Vercel — our hosting and infrastructure provider.
  • Meta Pixel (only with your consent) — measures the performance of our Facebook and Instagram advertising. Records events such as page view, add to cart, checkout started and purchase. Where you have given an email or phone number, those may be sent to Meta in hashed form to attribute a conversion. See Meta's privacy policy.
  • Google Ads (only with your consent) — conversion tracking and remarketing via gtag.js, so we can measure which ads lead to orders and show ads to people who have visited. We do not use Google Analytics. See Google's privacy policy.
  • FullStory (only with your consent) — session recording, as described above. See FullStory's privacy policy.

We do not sell your personal data, and we never have.

Where your data is processed

Our providers process and store data in various countries, including the United States and the European Union. We rely on their contractual commitments and standard security practices — encryption in transit and at rest, access controls and audit logging. By using the site you understand your data may be processed outside your own country.

Marketing and how to stop it

We only send marketing email if you have opted in. You can stop it at any time, free of charge:

  • Email — use the unsubscribe link at the bottom of any marketing email.
  • Everything at once — email support@sukoonfit.com with "UNSUBSCRIBE" in the subject and we will remove you within 7 days.

Unsubscribing does not stop transactional messages about an order you have placed — confirmations, the pre-order charge reminder, shipping updates and refund notices. Those are part of fulfilling the order.

Photos and reviews

We do not use customer photos, names or identifying details in marketing without written permission first. If you send us a photo, it stays yours, and we will ask before using it anywhere public.

Cookies

Two kinds. Essential ones keep your cart and checkout working and cannot be switched off — the site would not function without them. Non-essential ones are analytics and advertising, and only load if you accept. Full detail in our Cookies Policy.

How long we keep things

  • Order records — kept for as long as tax and accounting rules require, and to support returns and warranty questions.
  • Support conversations — up to two years after the last message.
  • Analytics and session data — retained for the period set by our plan with each provider, and only ever collected with consent.
  • Marketing list — until you unsubscribe.

When a retention period ends we delete the data or anonymise it so it can no longer be linked to you.

Your rights

Write to support@sukoonfit.com and you can:

  • Get a copy of the personal data we hold about you.
  • Correct anything that is wrong or out of date.
  • Delete your data, subject to records we are legally required to keep — completed sales, for tax purposes.
  • Withdraw consent for marketing or tracking, without affecting what was lawful before.
  • Opt out of analytics and advertising entirely, by declining the cookie banner.

We respond to a verified request within 30 days, and may ask you to confirm your identity first so we do not hand your data to someone else. You also have whatever additional rights the law of your US state gives you.

Children

Sukoon Fit is not directed to children under 13 and we do not knowingly collect their data. If you are a parent or guardian and think your child has given us personal data, email support@sukoonfit.com and we will delete it.

Security

HTTPS across the whole site, access controls on our admin systems, and encrypted storage with our hosting and database providers. Card details never touch our servers. No system is perfect, but if a breach affects your data we will tell you and the relevant authorities within 72 hours of becoming aware, where practicable, including what happened, roughly how many records were involved and what we are doing about it.

Changes to this policy

We update this policy when something changes — a new provider, a new payment method, a change in law. The "Last updated" date at the top always reflects the current version, and for material changes we will tell you by email or a notice on the site.

Governing law

This policy is governed by the law of the US state in which you live, and nothing in it limits any privacy or consumer-protection right you have under that state's law. Sukoon Fit is operated from Pakistan; we do not ask you to bring claims there.

Contact

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